Black Country Bullet

Client: Black Country Local Enterprise Partnership and Black Country Local Authorities

Brief: Recognising the need to enhance global awareness of the Black Country automotive components sector the client commissioned DNA to produce a ‘Black Country Virtual Car’ interactive website. The solution envisaged should provide overseas investors with up to date supplier information and market intelligence, increase awareness of both mature and developing supply chains in the Black Country and increase business opportunities for existing component suppliers and attract new investment.

Solution: Working to a project steering group and, ultimately, to the Foreign Direct Investment Group, the solution contained a range of innovative features including: an introductory 3D animation of the virtual car (codenamed Black Country Bullet); a visual search solution in which supplier companies could be found by clicking on the components they made; a comprehensive supplier database in which companies could be found against a wide range of search criteria and; a newsfeed section in which emerging automotive and good news stories can be listed to further raise the profile of local supply chain companies.

Outcome: The prototype version of the site has attracted a high degree of interest and has been featured in a number of high profile activities including presentations to Government Ministers, at regional trade shows and is now becoming a key part of the Black Country’s strategic marketing plans. A stand-alone video of the Bullet 3D animation has been produced as an additional marketing asset and the site has been well received by participating automotive supplier companies. Discussions are now underway to take the Bullet concept forward to create a more comprehensive and sustainable solution for the Black Country.


   Media Coverage: Black Country Bullet in Express & Star November 12, 2013
Black Country supercar in Birmingham Post November 12, 2013
Virtual Car in Midlands Business News November 12, 2013

Game-Plan: Tibbington

Client: Sandwell MBC Safer Stronger Communities Unit

Partners: LearnPlay Foundation

Brief: Following the completion of the ‘My Space on the Tibby’ project Sandwell Council wanted to build on the successful pilot and undertake a more comprehensive consultation exercise such that young people on the Tibbington Estate can more effectively feed into the masterplanning exercise planned to take place in the Spring of 2009.

Solution: In response to this a project plan was drawn up based on a three-stage model encompassing activities relevant to the target group i.e. engagement, embedded learning and neighbourhood planning. The primary target of the project was those young people categorised as being NEET (Not in Education, Employment or Training) with an additional requirement to recruit residents from other parts of the local community.
A wide range of activities were undertaken with various groups including primary and secondary schools, community centres, youth clubs and at events organised by John Thompson and Partners, the company appointed to undertake the neighbourhood planning exercise and F Squared, the organisation appointed to carry out the community consultation exercise.Computer games sessions were used to engage with young people (via our sister company LearnPlay Foundation) and this led to them, along with their friends, neighbours and family, being much more aware of the neighbourhood planning exercise and therefore more likely to participate in it.

Outcome: Over 200 individuals were engaged on to the programme and fed into the neighbourhood planning exercise. This significantly exceeded the targets set for the project.

A group of NEET young people went on to complete and achieve an ASDAN Activity Award and a further group of residents went on the complete and achieve an ASDAN Active Citizenship Award. In many cases this was the first award they had ever received and this has led to vastly increased confidence and motivation to go on and do other things.

Partnerships were forged with many local organisations including Murray Hall Community Trust, Sandwell Homes, Summerhill Primary School, Alexandra High School and Sixth Form College, Tipton Christian Church, and Sandwell MBC Housing Partnerships.

Birmingham Ormiston Academy

Client: Ormiston Education

Brief: Ormiston Education are in the process of developing a new multi-million digital and performing arts academy for Birmingham to be opened in 2011. To compliment the development and to support the digital focus Ormiston Education requested to take advantage of our 3D design services to create an immersive prospectus for students and staff.

Solution: We are currently in the process of working with Nicholas Hare Architects and Ormiston Education to develop an exact virtual replica of the planned Academy.

Outcome: The virtual Birmingham Ormiston Academy will be used as part of the marketing strategy due to start in September 2010.

Ormiston Education – The Brit School