Black Country Bullet

Client: Black Country Local Enterprise Partnership and Black Country Local Authorities

Brief: Recognising the need to enhance global awareness of the Black Country automotive components sector the client commissioned DNA to produce a ‘Black Country Virtual Car’ interactive website. The solution envisaged should provide overseas investors with up to date supplier information and market intelligence, increase awareness of both mature and developing supply chains in the Black Country and increase business opportunities for existing component suppliers and attract new investment.

Solution: Working to a project steering group and, ultimately, to the Foreign Direct Investment Group, the solution contained a range of innovative features including: an introductory 3D animation of the virtual car (codenamed Black Country Bullet); a visual search solution in which supplier companies could be found by clicking on the components they made; a comprehensive supplier database in which companies could be found against a wide range of search criteria and; a newsfeed section in which emerging automotive and good news stories can be listed to further raise the profile of local supply chain companies.

Outcome: The prototype version of the site has attracted a high degree of interest and has been featured in a number of high profile activities including presentations to Government Ministers, at regional trade shows and is now becoming a key part of the Black Country’s strategic marketing plans. A stand-alone video of the Bullet 3D animation has been produced as an additional marketing asset and the site has been well received by participating automotive supplier companies. Discussions are now underway to take the Bullet concept forward to create a more comprehensive and sustainable solution for the Black Country.


   Media Coverage: Black Country Bullet in Express & Star November 12, 2013
Black Country supercar in Birmingham Post November 12, 2013
Virtual Car in Midlands Business News November 12, 2013

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